Zimmermann is currently stocked in America, in high department stores like Barney’s, Saks, Neiman Marcus, Bloomingdales and Intermix. However, due to its high demand (and well the best international marketing strategy) sisters Nicky and Simone Zimmermann plan to open up their very first pop up store in Greene Street Soho, in June. The sisters are taking their apparel, swimwear, handbags and footwear and making it directly available to New Yorkers, in one place via their first street front store. According to Zimmermann they are taking it ‘slow and steady’, however, this is only a small part of their major plans for US expansion.
ROSEMOUNT UPDATE: As Rosemount draws closer and closer, I cannot hold back the excitement! On Monday morning at 9am Lisa Ho will dazzle us with her collection and officially open Rosemount Australian Fashion Week Spring/Summer 2010/11! As I’m so obsessed with the fashion world, Rosemount Australian Fashion Week is one of the best weeks of the year! Even better, this year I will be working there! I’m currently set to work at the Therese Rawsthorne, Romance was Born (which is one of the craziest shows!), and Dion Lee shows, which is completely amazing! Being in the presence of fashion’s elite for Rosemount Fashion Week, words cannot explain, I am honestly living my dream! Be sure to check the Lilac Mannequin daily, for constant Rosemount Fashion Week updates and for full scheduling be sure to check the Rosemount Fashion Week website!