Australia’s major department stores captured audiences, when they both flaunted their new season Autumn/Winter 2010 collections. Ambassadors, Jennifer Hawkins for Myer and Miranda Kerr for David Jones, took to the runway promoting the stores latest trends and styles. I was lucky to participate in the productions as one of the backstage dressers, part of my work experience for my course. The David Jones Launch invites only those in the industry and elite to attend. I dressed model Hannah McCarthy from Make me a Supermodel. Hannah graced the runway in designers Sabatini, Gorman, Akira and Scanlan and Theodore. I was fortunate to see models Miranda Kerr, Megan Gale and Valerija Erokhina as well as designers Carla Zampatti and Bianca Spender and an array of media. The show opened with Miranda Kerr in Bianca Spender, as this is the first season David Jones now stocks Bianca Spender and Carla Zampatti. The show ended on a high note closing with Sass and Bide.
Miranda Kerr in Bianca Spender
Hannah McCarthy in Akira
Willow
Alannah Hill
Sass and Bide
Lisa Ho
Whilst I didn’t participate at the Myer Autumn/Winter 2010 launch, I participated in Friday’s Myer Autumn/Winter In store launch. The in store launch is an opportunity for the public to see the collections. I was fortunate to dress model Ryan Porter while he strutted the runway with a crazy six outfit changes including, Blaq, Wayne Cooper, Politix, Country Road, Saxony and Maddox. We made it through, without any malfunctions and it was an amazing opportunity to work with him. I was also fortunate to see model Jennifer Hawkins and meet and work with models Tyler Atkins (featured in Vogue) and Matt Johnson.
The Launch
Instore Launch
Ryan Porter in Saxony
Cue
Matt Johnson in Maddox
Tyler Atkins in Wayne Cooper
Ryan Porter in Wayne Cooper
Jennifer Hawkins
Matt Johnson in Politix
Ryan Porter in Blaq
Working at both the Myer Launch and David Jones Launch was an amazing experience and opportunity. It’s not every day you get to see and work with fashion’s elite! Next stop Rosemount Fashion Week! Trend Alert: Think 1940s and 1980s.. Structure, colour (red and purple), tailoring, shoulder pads, embezzlements, leather, prints, studded accessories including shoes.
