Myer Spring/Summer 2010 Launch

The battle of the department stores continued... It was now Myer's turn to grace the runway with their amazing new Spring/Summer 2010 collections.  David Jones was a tough act to follow, but as usual the amazing Jennifer Hawkins dazzled us with her beauty showcasing some of Australia's favourite designers.  Designers including Nicola Finetti, Aurelio Costarella, Jayson Brunsdon, Toni Matechevski, Arabella Ramsay and new comer Ellery.  Supporting Jennifer this season was, The City star and model Jessica Hart, now one of Myer's new ambassadors!  And of course how could we forget the one and only Kris Smith.  This year's event was held at the Australian Technology Park's Carriageworks with an array of fashion's elite including special guest model Jerry Hall.  And so for the second time that week, Australia's favourite models graced the runway dressed in Australia's favourite designers!      

Jennifer in Aurelio Costarella

Jennifer in Cozi by Jennifer Hawkins

Jess Hart

Designer Ellery

Toni Matechevski

Jennifer in Arabella Ramsay

Jess Hart

New model Juliana Forge

Kris Smith

Finale - Jess, Kris and Jennifer in Jayson Brunsdon

Kris Smith and Jess Hart

Jennifer Hawkins and Jess Hart 

Jennifer Hawkins and Jerry Hall

Designer Kym Ellery

Rachael Flinch

Erin McNaught

The Myer Launch and David Jones Launch

Australia’s major department stores captured audiences, when they both flaunted their new season Autumn/Winter 2010 collections. Ambassadors, Jennifer Hawkins for Myer and Miranda Kerr for David Jones, took to the runway promoting the stores latest trends and styles. I was lucky to participate in the productions as one of the backstage dressers, part of my work experience for my course. The David Jones Launch invites only those in the industry and elite to attend. I dressed model Hannah McCarthy from Make me a Supermodel. Hannah graced the runway in designers Sabatini, Gorman, Akira and Scanlan and Theodore. I was fortunate to see models Miranda Kerr, Megan Gale and Valerija Erokhina as well as designers Carla Zampatti and Bianca Spender and an array of media. The show opened with Miranda Kerr in Bianca Spender, as this is the first season David Jones now stocks Bianca Spender and Carla Zampatti. The show ended on a high note closing with Sass and Bide.

Miranda Kerr in Bianca Spender

Hannah McCarthy in Akira

Willow

Alannah Hill

Sass and Bide

Lisa Ho

Whilst I didn’t participate at the Myer Autumn/Winter 2010 launch, I participated in Friday’s Myer Autumn/Winter In store launch. The in store launch is an opportunity for the public to see the collections. I was fortunate to dress model Ryan Porter while he strutted the runway with a crazy six outfit changes including, Blaq, Wayne Cooper, Politix, Country Road, Saxony and Maddox. We made it through, without any malfunctions and it was an amazing opportunity to work with him. I was also fortunate to see model Jennifer Hawkins and meet and work with models Tyler Atkins (featured in Vogue) and Matt Johnson.

The Launch

Instore Launch

Ryan Porter in Saxony

Cue

Matt Johnson in Maddox

Tyler Atkins in Wayne Cooper

Ryan Porter in Wayne Cooper

Jennifer Hawkins

Matt Johnson in Politix

Ryan Porter in Blaq

Working at both the Myer Launch and David Jones Launch was an amazing experience and opportunity. It’s not every day you get to see and work with fashion’s elite! Next stop Rosemount Fashion Week!  Trend Alert: Think 1940s and 1980s.. Structure, colour (red and purple), tailoring, shoulder pads, embezzlements, leather, prints, studded accessories including shoes.